FREE CHECKLIST
The Marketing Funnel Audit Checklist
21 diagnostic questions to find where your funnel leaks leads and wastes budget. Score your funnel in 10 minutes. Know exactly what to fix.
🔒 We never share your data. Instant download after signup.
Is This For You?
This checklist is for marketing leaders who are spending budget but can’t prove exactly what it generates.
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You run paid ads or content marketing but struggle to connect spend to revenue
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Lead handoff to sales is manual — email, Slack, or a shared inbox
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Your CMO/CFO asks “what did marketing generate?” and it takes days to answer
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You know there are leaks in your funnel but can’t pinpoint where
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You’re a Marketing Director, Head of Growth, or CMO at a company doing €500K+ in marketing spend
Takes 10 minutes. No tools required.
Where Most Funnels Break
✗ Attribution is a black box. You credit the last click, but the blog post that built trust 3 weeks ago? Invisible. You’re optimizing based on incomplete data.
✗ Lead routing is manual. Form submission → shared inbox → someone picks it up 6 hours later. By then, 78% of the deal potential is gone.
✗ No nurture = cold calls. Someone downloads a guide, hears nothing for 3 weeks, then gets a cold call. The trust you built evaporates.
✗ Marketing and sales use different data. Marketing says 200 MQLs. Sales says 50 were junk. Nobody agrees on what “qualified” means. The finger-pointing starts.
60% of marketing teams we audit can’t connect spend to revenue. Can you?
What's Inside
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21 Diagnostic Questions
Traffic, attribution, lead capture, nurture sequences, sales handoff, and measurement. Score each area.
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Scoring Framework
18+: your funnel is solid. 12-17: gaps to fix. Under 12: stop spending on ads until you read this.
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3 Quick-Win Automations
The three things you can implement this week to close the biggest gaps immediately.
Full Table of Contents
Sneak Peek
Here’s what you’ll get — real pages from the actual document.
Find Your Funnel Leaks in 10 Minutes
21 questions. A clear score. 3 quick fixes you can implement today.
60%
Of teams have attribution gaps
10 min
To complete the checklist
78%
Of deals go to the first responder
What Marketing Leaders Say
“We scored 11 out of 21. Embarrassing — but clarifying. Within a week, we’d automated lead routing and set up a basic nurture sequence. Our MQL-to-SQL rate doubled in 30 days.”
Head of Marketing · SaaS company, Athens
“The checklist surfaced that we had zero attribution beyond last-click. Once we fixed that, we reallocated 30% of our budget to channels that actually drive pipeline.”
Marketing Director · B2B services, Thessaloniki
ABOUT PROXIMA
We Build What Others Consult About
Proxima Consulting is an Athens-based tech consulting firm. We don’t sell software licenses — we build custom automation, CRM pipelines, and AI workflows for growing companies. Our team has helped 40+ Greek businesses cut operational costs and scale without proportionally scaling headcount.
proxima.gr · Athens, Greece
Frequently Asked Questions
Do I need any specific tools to use this?
No. The checklist is a self-assessment. You answer yes/no to 21 questions about your current setup. Paper and pen works fine.
Is this only for companies running paid ads?
No. It covers your full funnel: organic traffic, paid campaigns, lead capture, nurture, sales handoff, and measurement. Even if you only do inbound, it applies.
What if I score low?
Good — that’s the point. A low score means you now know exactly where to focus. The checklist includes 3 quick-win automations for the most common gaps.
What happens after I download?
You get the PDF instantly. Score your funnel (10 min). If you want a professional assessment, you can book a free 30-minute funnel audit with our team.
Your Funnel Is Leaking. Now You'll Know Where.
21 questions. 10 minutes. A clear diagnosis. Free.
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